Strategic Foresight — a Shared Win
Madar’s mission is to help every transportation market player increase gains through smarter asset utilization, precise controls, and expanded business opportunities. Madar’s vision is a new, evolved state of market equilibrium where open, honest, and efficient competition fosters high-yielding, responsive, and mutually beneficial cooperation.
An in-depth understanding of the logistics industry from both shipper and carrier perspectives, cutting-edge technical capabilities, a highly skilled team, and an unwavering focus on customer success uniquely position Madar at the forefront of the transportation market’s transformation.
Standing on the Shoulders ofGiants
Rich Expertise, Abundant Capabilities
Conceived as an internal transportation startup within the Obeikan Group — one of the largest industrial conglomerates in the Kingdom of Saudi Arabia — Madar has absorbed years of invaluable experience and best practices accumulated across the group’s companies. A strategic partnership with Elm, the Kingdom’s leading provider of compliance products and services, enables Madar to reach unprecedented levels of solution efficiency.
With the best interests of shippers and carriers at heart, Madar is committed to delivering a smart, transparent, and effective solution that genuinely helps users gain more from daily operations while spending less. Through constant insight-gathering, bold innovation, and sincere customer care, Madar aspires to become the go-to transportation solution in Saudi Arabia and the wider Middle East.
Board ofDirectors
Abdullah Al Obeikan
Chairman
Mr. Mohammed Al Omier
Board Member
Dr. Nasser Al Meshari
Board Member
Mr. Saber Atiyeh
Board Member
Mr. Khalid Al Mudaifer
Board Member
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Madar’sValues
Maintaining
Momentum:A Timeline of
Innovation
Innovation
Collaboration
Excellence
Customer Centricity
We embrace creativity and cutting-edge technology to deliver forward-thinking logistics solutions that drive progress and efficiency.
Success is built on teamwork. We value open communication, diverse perspectives, and collective problem-solving to achieve shared goals.
We set high standards in everything we do, striving for world-class quality, precision, and reliability in every solution we deliver.
Our customers are at the heart of our operations. We focus on understanding their needs and exceeding expectations to create lasting value.
Madar founded as an R&D task force within the Obeikan Group — a major industrial conglomerate in the Kingdom of Saudi Arabia — with the ambitious goal of optimizing transportation management across the group’s numerous ventures. The team identified and addressed key success factors through a cutting-edge technological solution, which was tested in collaboration with Obeikan Industries, laying the foundation for what would become Madar’s innovative logistics platform.
2018
Strategic partnership with Elm, a leading digital transformation company in the Kingdom of Saudi Arabia. This pivotal collaboration accelerated Madar’s ability to integrate state-of-the-art smart solutions into Madar’s logistics management offering.
2019
Transition from testing to a fully-featured production application, providing businesses across the Kingdom of Saudi Arabia with a high-performance, reliable, and efficient logistics solution.
2020
Expansion into the Gulf market marked a strategic move toward regional growth and cross-border logistics integration.
2021
Broadening its presence in the Middle Eastern markets, strengthening Madar’s position as a leading regional logistics enabling provider.
2022
Madar has surpassed the milestone of 14,000 registered trucks — a testament to the platform’s scalability and the trust placed in it by logistics operators.
2023
650 000
The completion of over 650,000 shipments highlights Madar’s operational excellence, reliability, and its ongoing impact on the logistics industry.
2024
Madar reaches 3,500 daily shipments, cementing its position as a driving force in the logistics market disruption across the MENA region.
2025
Madar founded as an R&D task force within the Obeikan Group — a major industrial conglomerate in the Kingdom of Saudi Arabia — with the ambitious goal of optimizing transportation management across the group’s numerous ventures. The team identified and addressed key success factors through a cutting-edge technological solution, which was tested in collaboration with Obeikan Industries, laying the foundation for what would become Madar’s innovative logistics platform.
Strategic partnership with Elm, a leading digital transformation company in the Kingdom of Saudi Arabia. This pivotal collaboration accelerated Madar’s ability to integrate state-of-the-art smart solutions into Madar’s logistics management offering.
Transition from testing to a fully-featured production application, providing businesses across the Kingdom of Saudi Arabia with a high-performance, reliable, and efficient logistics solution.
Expansion into the Gulf market marked a strategic move toward regional growth and cross-border logistics integration.
Broadening its presence in the Middle Eastern markets, strengthening Madar’s position as a leading regional logistics enabling provider.
Madar has surpassed the milestone of 14,000 registered trucks — a testament to the platform’s scalability and the trust placed in it by logistics operators.
650 000
The completion of over 650,000 shipments highlights Madar’s operational excellence, reliability, and its ongoing impact on the logistics industry.
Madar reaches 3,500 daily shipments, cementing its position as a driving force in the logistics market disruption across the MENA region.
Our Team
Loay Al Choum
Operations Director
Rashid Al Maimany
Marketing Manager
Omar Kassim
Head of Marketplace
Ahmed Emad
Head of Product Experience
Osama Saad
Head of Data Analysis
Abdullah Al Khamis
Business Development Director
Sultan Al Hudaithi
HR Manager
Omar Al Halmi
Fleet Manager
Adnan Foudah
Sales Manager
Mohammed Alzahrani
Key Account Manager
Hussam Al Harbi
Business Operations Manager
Ensuring seamless operations, delivering efficiency across Madar’s logistics workflows, and enhancing operational KPIs to drive measurable performance improvements.
Crafting impactful marketing strategies, enhancing Madar’s brand presence, and leading comprehensive marketing initiatives to strengthen market positioning.
Driving the growth and performance of the marketplace by overseeing supply and demand dynamics, optimizing user experience, and enabling seamless interactions between shippers and carriers.
Responsible for ensuring users have a seamless, intuitive, and satisfying experience across the platform. This includes overseeing the design, usability, and overall journey — making sure Madar meets the needs of both shippers and carriers
Transforming complex data into actionable insights, enabling strategic decision-making, and improving performance across all operational levels.
Building strategic alliances to drive Madar’s expansion, identifying growth opportunities, and leading the introduction of new innovative solutions to the market.
Leads HR operations including recruitment, employee development, and engagement while ensuring alignment with organizational goals and a positive work environment.
Responsible for managing fleet operations, ensuring vehicle efficiency, maintenance, and cost optimization while delivering reliable transportation aligned with business goals.
Driving sales initiatives, building strong client relationships, and achieving ambitious sales targets through strategic execution.
Key Account Manager specializing in the industrial sector, driving sales growth and supporting business development through strategic client partnerships.
Oversees business operations across departments, improving performance, coordination, and execution of strategic initiatives.
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Careers
At Madar, we focus not just on what we do but on how we do it — and who we do it with. Carefully crafted from a blend of collaboration, innovation, and continuous growth, Madar's work culture fosters a supportive yet challenging environment where every team member has everything required to realize their potential, contribute to a groundbreaking product, and elevate their career to a new level.
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Open Leadership — Building a Culture of Collaboration and Personal Development
We mindfully cultivate a transparent culture where every voice matters. Our leadership is built on the principles of open communication that inspires the sharing of ideas and inspiring creative, collaborative approaches to every task. Driven by a spirit of shared purpose and appreciation of individual contribution, our leaders foster an environment of trust, support, and teamwork, mentoring and developing Madar employees.
2
Growth-Oriented Mindset
Advancement at Madar is not just about technology, innovation, or business — it is, first and foremost, about Madar’s people. Every team member is well equipped with all the necessary tools, opportunities, and support to achieve both professional and personal growth. We constantly evolve our processes, tools, and methods to offer a state-of-the-art environment for teammates’ development.
3
A Dynamic High-Achieving Team
Our team is a vibrant mix of talented individuals from diverse backgrounds across various industries, each contributing unique perspectives and expertise into a synergetic new whole. Madar thrives on innovation fueled by its passionate people — highly skilled and empowered to unleash their creativity and problem-solving abilities in pursuit of a common goal.
4
Commitment to World-Class Standards
Excellence is not just a goal at Madar — it is our uncompromising standard. We are committed to the highest level of performance in everything we pursue, putting both our hearts and minds into every endeavor.
Vacancies
Madar’s success is the success of its people. Make your statement in a dynamic, innovative, and exhilarating environment, working on some of the most challenging yet rewarding tasks.
